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Pacsun's CEO on how the brand cracked its Gen Z strategy
3+ hour, 45+ min ago (235+ words) Offer extended: Get a year of Modern Retail+ for 35% less. Ends June 5. Young consumers have always been a sought-after demographic for retailers " but what they value is always changing. Over the past several decades, Pacsun has sought to maintain a…...
30 days of using za'atar the wrong way: How spice startup Hayati used repetition to hit 21, 000 Instagram followers
1+ mon, 7+ hour ago (625+ words) When za'atar brand Hayati launched in April 2025, founder Yasmine Borno knew she had to quickly build a strong social media following to gain credibility." The series first started, she said, "with a silly test of me wanting [something] clickbait-y, so…...
Suri got shoppers on board with recycling toothbrush heads. Now, it is turning them into soap dishes
1+ mon, 2+ day ago (859+ words) Oral care brand Suri is putting circularity at the heart of its next product line." The U. K. -based startup sells a high-end electric toothbrush and encourages users to mail back used brush heads. Last week, it launched a line of"soap…...
Brands Briefing: Brands like Hint Water are redoing packaging to reach new audiences and gain market share
1+ mon, 1+ week ago (607+ words) Raw Sugar Living brought "multiple versions" of the new packaging to its retail partners, like Target and Walmart, Marquis said. A big goal with the redesign is making sure "we didn't confuse the shopper," Marquis said. "People are using the…...
Modern Retail Podcast: Why shoppers can't get enough of limited-edition scents and flavors
1+ mon, 3+ week ago (226+ words) Register to connect with brand leaders at Babylist, Crocs and more Subscribe: Apple Podcasts " Spotify On this week's Modern Retail Podcast, co-hosts Gabi Barkho and Melissa Daniels delve into the vast world of product LTOs, also known as limited-time offers....
E. l. f. Beauty's chief digital officer shares her strategy for the AI era
2+ mon, 7+ hour ago (764+ words) Register to connect with brand leaders at Babylist, Crocs and more As every brand and retailer grapples with the implications of artificial intelligence, they're having to ask themselves tough questions about where they will and won't use AI, and what…...
Brands Briefing: Wellness brands take over Expo West to woo retail buyers
2+ mon, 2+ week ago (569+ words) Join us: Modern Retail Marketing Summit | Apr 2022, Huntington Beach This year's Natural Products Expo West show drew the typical lineup of functional sodas and better-for-you snack brands. But this year, lots of brands promoting collagen, hormonal supplements and other wellness…...
Every Man Jack plots a 2026 refresh as men's personal care category becomes more saturated
2+ mon, 2+ week ago (474+ words) Join us: Modern Retail Marketing Summit | Apr 2022, Huntington Beach Men's care brand Every Man Jack is aiming to make 2026 a breakout year amid increased competition. "We love competition, because if you have big players out there that are investing in…...
How hair-care brand Jupiter turned product theft into a marketing campaign
3+ mon, 1+ week ago (578+ words) Brand execs: Apply to be a VIP at the Modern Retail Marketing Summit In late 2025, a delivery truck carrying 27, 000 bottles of Jupiter's bestselling Anti-Dandruff Balancing Shampoo was stolen." But Newell said the stressful experience inspired co-founders Robbie Salter and Ross…...
Frida Baby faces backlash over the use of sexual innuendos in marketing
3+ mon, 2+ week ago (647+ words) Brand execs: Apply to be a VIP at the Modern Retail Marketing Summit Consumers are calling to boycott the baby products brand Frida Baby over its use of sexual innuendos in some of its packaging inserts and marketing. Some consumers…...
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