4+ day, 41+ min ago   (480+ words) Hypebae We spoke to the brand’s founder, Jun Lim, about how the brand is redefining niche fragrance. As our beauty routines evolve from one-size-fits-all to hyper-specific, it’s clear that the fragrance space is also shifting. In the past, signature scents…...

1+ week, 5+ day ago   (251+ words) Hypebae In honor of the new “Euphoria Signature Elixir.” Calvin Klein has unveiled the newest addition to its “Euphoria” lineup: “Euphoria Signature Elixir.” Fronting the global campaign is GRAMMY Award-winning artist and longtime “Euphoria” face ROSALÍA, tapped again to embody…...

1+ week, 5+ day ago   (321+ words) hypebae.com The brand ambassador stars in a new campaign. Prada Beauty is expanding its “Paradoxe” fragrance line with “Paradoxe Sweet Chemistry,” the collection’s first fruity floral Eau de Parfum since its 2022 debut. For the campaign, global ambassador Zendaya is…...

1+ week, 6+ day ago   (347+ words) Hypebae The star is spotlighting the new “I WILL” Eau de Parfum. Giorgio Armani has named J Balvin its newest U.S. Fragrance Ambassador, tapping the reggaeton singer to front its newest scent, “I WILL” Eau de Parfum. The partnership…...

3+ week, 1+ day ago   (314+ words) Hypebae With a campaign shot in Hong Kong. Streetwear favorite PLEASURES is back with its dreamy Fall ‘26 collection, titled “Somewhere In Between,” and it is the ultimate ode to transitional dressing. Exploring the soft space between the familiar and the…...

3+ week, 3+ day ago   (344+ words) Hypebae The brand has unveiled the Monogram Dune and Monogram Infrarouge capsule. Louis Vuitton‘s La Beauté has announced its first-ever beauty collaboration, bringing together two of the house’s creative leads. To mark the monogram’s 130th anniversary, artistic director Nicolas Ghesquière…...

3+ week, 4+ day ago   (211+ words) After recently retiring its Pro Filt’r Soft Matte Longwear Foundation, Fenty Beauty is introducing a brand new foundation: the Pro Filt’r Fluid Flex Natural Matte Longwear Foundation. Available in 50 shades, the complexion product is described by the brand as its…...

3+ week, 6+ day ago   (1299+ words) Hypebae We talked to co-founder Zanna Roberts Rassi about bringing back the cult-favorite Sticks lineup. A decade after launching, Milk Makeup isn’t rebranding — it’s reinventing. Born in downtown New York City, the brand was once a symbol of 2010s beauty, when…...

4+ week, 2+ day ago   (325+ words) Hypebae “Libre Santal Couture” has arrived. YSL Beauty is yet again expanding its “Libre” collection with “Libre Santal Couture,” the line’s first floral woody Eau de Parfum. Global ambassador Dua Lipa fronts the new campaign, shot in the South African…...

4+ week, 2+ day ago   (209+ words) Ahead, we outline some of our favorite celebrity fragrance campaigns. Because of her era-defining run in film and her ever-shifting, hard-to-categorize public persona, Prada Beauty has tapped Zendaya to be the global ambassador of the multifaceted “Paradoxe” fragrance. Similarly, the…...