3+ week, 17+ hour ago   (308+ words) hypebae.com Showing an intimate portrait of motherhood. Your top drawer is getting a chic, ultra-cozy upgrade. Sustainable intimates label Cou Cou tapped supermodel and philanthropist Natalia Vodianova for its Fall “Organic Cotton Classics” campaign, captured in her Paris home…...

1+ mon, 5+ day ago   (251+ words) Hypebae In honor of the new “Euphoria Signature Elixir.” Calvin Klein has unveiled the newest addition to its “Euphoria” lineup: “Euphoria Signature Elixir.” Fronting the global campaign is GRAMMY Award-winning artist and longtime “Euphoria” face ROSALÍA, tapped again to embody…...

1+ mon, 6+ day ago   (347+ words) Hypebae The star is spotlighting the new “I WILL” Eau de Parfum. Giorgio Armani has named J Balvin its newest U.S. Fragrance Ambassador, tapping the reggaeton singer to front its newest scent, “I WILL” Eau de Parfum. The partnership…...

1+ mon, 2+ week ago   (344+ words) Hypebae The brand has unveiled the Monogram Dune and Monogram Infrarouge capsule. Louis Vuitton‘s La Beauté has announced its first-ever beauty collaboration, bringing together two of the house’s creative leads. To mark the monogram’s 130th anniversary, artistic director Nicolas Ghesquière…...

1+ mon, 2+ week ago   (1299+ words) Hypebae We talked to co-founder Zanna Roberts Rassi about bringing back the cult-favorite Sticks lineup. A decade after launching, Milk Makeup isn’t rebranding — it’s reinventing. Born in downtown New York City, the brand was once a symbol of 2010s beauty, when…...

2+ mon, 1+ day ago   (857+ words) Hypebae Beauty experts weigh in on whether cushion foundations and skin-first formulas are here to stay. From lip stains and PDRN serums to cushion foundation, K-beauty‘s impact on the Western beauty landscape is undeniable. Thanks to the internet, Korean…...

2+ mon, 3+ day ago   (362+ words) Hypebae In honor of the brand’s new Ghosting Trio. Off Campus actor Mika Abdalla is stepping into her first-ever beauty campaign, fronting Urban Decay‘s new Ghosting Trio. The three-piece launch is built around a prep-and-set system: Ghosting Paste, Ghosting…...

2+ mon, 1+ week ago   (296+ words) The balance between luxury and everyday staples, Gutierrez says, is reflected in who actually wears KIKO: from teenagers and first-time job seekers to club kids and drag performers alike. While its competitors cater to a specific archetype, KIKO Milano’s customer…...

2+ mon, 2+ week ago   (326+ words) Hypebae The Olympian is highlighting the brand’s makeup essentials. Eileen Gu is stepping into a new role as Armani Beauty‘s latest global makeup ambassador, where she’s spotlighting the brand’s Lip Maestro and Dolci Blush. Between an Olympic record and…...

2+ mon, 2+ week ago   (219+ words) Starring friend of the House Lars Huang alongside models Yidan Huang and Zen Yue, the campaign showcases Valentino’s Pre-Fall 2026 collection through a series of intimate, film-like vignettes. Set inside a bookstore, the imagery follows the trio as they navigate shelves…...