20+ hour, 26+ min ago   (216+ words) Hunza G is bringing back the glossy glamor of the 00s with its latest Resort 2027 collection, starring model and actress Irina Shayk in a sun-soaked campaign shot in Ibiza by Davit Giorgadaze. Envisioned by creative director and founder Georgiana Huddart, the…...

1+ day, 9+ hour ago   (457+ words) Yoga, pilates, barre, gym. Health and wellness have been on an upward trend for years now, and with society more active than ever before, the fashion of fitness is naturally trending, too. It’s not uncommon to dress for the gym…...

1+ day, 11+ hour ago   (312+ words) Hypebae Bringing head-to-toe heat for the new season. For Fall/Winter 2026, adidas Originals has joined forces with cult streetwear label Hellstar once again to expand their ongoing collaboration into a complete, head-to-toe lifestyle collection. Moving beyond footwear, the duo presents…...

2+ mon, 2+ week ago   (335+ words) The star is highlighting his favorite products from the brand in a new campaign. Salt & Stone is teaming up with Role Model, aka Tucker Pillsbury, for a new campaign just ahead of the singer’s third album, Chuck Timely & The Hourglass....

1+ day, 14+ hour ago   (483+ words) Hypebae At Hypebae HQ, we put the brand’s innovative eye cream to the test. The Ordinary has added a new solution to its eye care lineup with the launch of its Lacto-PDRN 4% + B9 Eye Cream, a hydrating formula built to bring…...

1+ day, 15+ hour ago   (164+ words) Alexa Chung has been a style reference for the better part of two decades, so who better to turn to when you want to build the ultimate British-girl wardrobe? For its latest collaboration, Reformation teamed up with the longtime fashion…...

1+ day, 20+ hour ago   (206+ words) Bond-eye is making more room for curves. The Australian swimwear brand launched “Curve,” a new range that brings its signature crinkle swimwear to an expanded size range, with supportive silhouettes designed to move with the body. Built using the same…...

2+ mon, 6+ day ago   (220+ words) Reebok and global superstar KAROL G are back together, bringing endless energy to the next chapter of the footwear giant’s “Born Classic. Worn for Life.” platform. Titled “Born Classic. Worn Together.,” the new seasonal campaign is an ode to community,…...

2+ day, 7+ hour ago   (340+ words) Hypebae Debuting tennis ball heels and court shoes at its Paris Fashion Week show. For SS27, Lacoste took guests back to the home of French tennis, aka Roland-Garros, for a showcase that redefined the tennis shoe. Transforming the sport’s familiar emblem…...

4+ day, 11+ hour ago   (429+ words) Introducing Umbro to an audience that otherwise wouldn’t engage with the brand and its extensive history in sport, the art of collaboration has helped grow the brand’s fame outside the beautiful game, becoming a fan favorite of some of the…...