2+ hour, 48+ min ago   (620+ words) Shoppers have already worked out the concentration half of that equation on their own. U.S. prestige fragrance sales rose 6 percent in the first half of 2026 while unit sales stayed flat and average prices climbed 5 percent, according to Circana, with eau de…...

1+ week, 4+ day ago   (492+ words) What should a man smell like? For fragrances that deliver unique scents without the toxins, these clean formulas are it. Designed as the brand’s signature men’s fragrance, No. 1 blends fresh bergamot and crisp green apple with grounding amber, cedarwood, and…...

1+ week, 6+ day ago   (528+ words) The creaminess itself comes from lactones, a family of molecules that occur naturally in dairy, coconut, and stone fruit, and that perfumers use to build everything from cold cream to fuzzy peach skin. “[Lactones] bring smoothness, roundness, and a velvety…...

2+ week, 3+ day ago   (527+ words) The Women Who Wouldn’t Trade Their Wrinkles the-ethos.co The Women Who Wouldn’t Trade Their Wrinkles Tracee Ellis Ross, Kate Winslet, Andie MacDowell, and Pamela Anderson have all said, on the record, that they like getting older, and the research…...

4+ week, 2+ day ago   (704+ words) the-ethos.co How Luxury Perfume Made Peace With Its Own Garbage The perfumers building fragrance’s future are working two extremes at once, designing molecules with AI at Osmo and rescuing scent from apple pulp and spent roses at Givaudan and…...

1+ mon, 1+ day ago   (862+ words) the-ethos.co Guerlain Put Its New Scent in Water Instead of Alcohol Givaudan has taken a stake in Microcaps, the Swiss startup behind Perfume Pearls, betting that alcohol-free, water-activated fragrance, already in Guerlain’s Aqua Allegoria Perle, is where fine perfume…...

1+ mon, 3+ day ago   (978+ words) For Pamela Anderson’s Skincare Brand, the Garden Is the R&D Department the-ethos.co For Pamela Anderson’s Skincare Brand, the Garden Is the R&D Department Inside Sonsie, Pamela Anderson’s minimalist skincare brand, from its compostable Adapt Cream jar and…...

1+ mon, 5+ day ago   (789+ words) How Wellness Is Winning the Luxury War the-ethos.co How Wellness Is Winning the Luxury War Wellness has become the status symbol of the rich and, presumably, healthy — from Hailey Bieber’s Erewhon smoothie to $10,000-a-month clubs and six-figure longevity clinics....

1+ mon, 1+ week ago   (351+ words) The active ingredient that made the trick work was live yeast-cell derivative, once used in Preparation H. “LYCD hasn’t been included in these creams since the 1990s,” Healthline reports, after the Food and Drug Administration pulled it over a lack of evidence…...

1+ mon, 1+ week ago   (846+ words) the-ethos.co The Serum Nicole Kidman Uses Religiously Goes on Her Scalp Nicole Kidman wrote her hair off as trash. The fix started at her scalp, and she’s seen her strands recover ever since. Nicole Kidman had already written her…...