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kirbie. substack. com > p > ulta-beauty-world-details-from-the

Ulta Beauty World: Details From the Inside

1+ week, 2+ day ago  (224+ words) Basically, I wrote a newsletter asking for your Webby votes and then disappeared. My bad! UBW by the numbers: 3, 000 guests in attendance Tens of thousands of dollars paid for brand booths, if not more Open 9 AM-5 PM for ticket holders…...

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kirbie. substack. com > p > can-we-act-normal-about-alix-earles

Can We Act Normal About Alix Earle's Skincare Line?

1+ mon, 3+ day ago  (734+ words) It's fascinating how much content is made around SEPHORi A, not just from the brands and experts but from the consumers who attend. Some of the top videos after the first session were participants detailing the best way to experience…...

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kirbie. substack. com > p > a-chat-with-selena-gomez-and-ulta

A Chat with Selena Gomez and Ulta Beauty CMO Kelly Mahoney

2+ mon, 3+ week ago  (625+ words) Every time a celebrity announces a brand, I have the same reaction: please don't name it after yourself. It's a short-sighted move that assumes permanence in an industry built on cycles, scandals, and short attention spans. I was genuinely thrilled…...

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kirbie. substack. com > p > beauty-industry-forecasting-for-2026

Beauty Industry Forecasting For 2026 (And What's Already Transpiring)

3+ mon, 2+ week ago  (1282+ words) Happy Tuesday post Golden Globes! I was not on the carpet this year. I made an amazing charcuterie board and Threaded. I know people typically bow out of award show content more than a day later, but here's a few…...